STRANGER THINGS SCRATCH AND SNIFF POSTCARD

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STRANGER THINGS SCRATCH AND SNIFF POSTCARD

PROJECT OF THE MONTH WINNER

JUNE 2019

Our client, experiential agency The Persuaders, came to us to draw on our expertise in scented print. They wanted a scented card to coincide with the launch of season 3 of Netflix’s 1980’s-set sci-fi series Stranger Things, incorporating 6 scents to be experienced during the film.

Action

From the brief given to us by The Persuaders team, we started with a range of different fragrance samples for them to consider. These were to coincide with 6 specific time frames during the film, and each scent was representative of an element of that particular scene.

Our client selected 6 relevant fragrances from the list, some of which we increased in strength and we then produced the scented postcards to a very tight deadline, ready for the Stranger Things UK tour.

Specification

Title:
Stranger Things scented cards
Size:
A5
Printing:
Full colour plus 6 separate scratch-and-sniff areas
Materials:
350gsm silk

Result

The 6 scents work really well on this postcard, providing a multi-sensory experience when used alongside the Stranger Things film. We think the bold creativity of this campaign is worthy of our Project of the Month award.

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