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By 21st March 2016July 12th, 2019No Comments

Our cogitations over countless cups of char  

There are so many deep and intense questions thrown to us in the melee of world crises and personal juggling acts that we face every day. How will the economy survive those panic-stricken stockbrokers who seem to dive headlong into a Yukon-esque Gold Rush at every hiccup from the Chinese Dragon? What will happen if Britain, as the dearly-loved but oft-ignored godfather of a young and pimpled European Union, takes the plunge and heads for the Brexit? When will the next breakthrough in technology turn traditional business models on their precariously balanced heads?

John McGrath, one of the world’s most brilliantly successful real estate magnates, dismisses all of this in his customary concise manner:

“It’s not what happens in life, it’s what you do with it that counts. It doesn’t matter what the economy is doing, or whether the stock market is plummeting.” 

The most successful people in the world don’t let the big global issues have a negative impact on their individual daily progress. Besides, at this stage very few people have a clue what all this means, but that’s never stopped anybody rubbing their chin while peddling ignorance as insight before, so nor will it now.

McGrath, recalling his experience as an academically useless schoolkid, goes on to point out a few home truths about making your own way in life:

“It’s what goes on between your ears that determines your success.  What can I do today to make it better than yesterday? Successful people do daily what average people do occasionally.” 

We love this gritty, no-nonsense, can-do attitude.  We believe in the power of positive thinking that will help you become what you want to be.

Our cogitations over countless cups of char, backed up by reassuring nods of approval from our loyal advocates (AKA customers), produced a set of questions that we want to answer throughout the course of our blog (or until you ask us to change our tune).  This article is by way of an introduction which is probably confusing but nonetheless completely genuine and written with all good intent.

Some of the things we want to make a difference in are:

1)  Marketers are overworked

It’s something we knew for years and it’s finally official.  According to a recent Marketing Week survey, almost 50% of marketers work up to 5 hours over their standard contract hours.  Many are frustrated by a lack of career progression opportunities and low rewards.  So what’s to be done?  Is it really that we’ll have to fight our corner to get visibility in the board room?  Surely marketers have enough on our proverbial plate as the lifeblood of the business without having to make sure our efforts aren’t being overlooked?

2)  Customers are overtargeted

It’s the burning question: How can you cut through the plethora of adverts in a saturated world? How can you bling up your marketing so that prospects want to reach out to you?  Today’s cut-throat, always-on, multi-channel competition is rampant in the marketing and advertising space.  So how are you going to identify your target and, more importantly, give them a reason to believe in you?

3)  Printers are overcommercialised

Print is a craft. It’s a skill creating wonderful, multi-sensual works of art every day. Let’s face it – printers have the most awesome job in the world. We get to see the most eclectic mix of marketing and not one single day is the same. How can you get the best out of your printed media? Can print work alongside digital to create a spherical approach to customer acquisition and engagement? How can you express your creativity in cost-effective print techniques?

If you find yourself asking any of these questions, you’re in the right place.  All of these and so many more will feature in our new Marketer Hub programme as we leave no stone unturned in our quest to provide you the answers you’re looking for.  We want to change any negative thinking and become a happiness magnet for every marketer who needs a helping hand.

So stay tuned in and – even better – sign up to receive our articles and more in your inbox to save you having to remember to check in online every week.

You’re reading an article from the Newton Print Marketer Hub. We’re trying to do our bit to help marketers’ lives easier. It’s been confirmed that marketing and design departments are the most overworked of all so it’s time that was recognised. We use our experience to help you transform your marketing with an injection of creativity and 30 years of know-how.

Newton Print – taking care of you personally.

Simon Besley

Author Simon Besley

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