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Planet-kind ice cream that’s now the complete package

By 27th September 2021No Comments

Having a truly sustainable brand is key in the 21st century.

Fravocado ice cream printed tub packaging sleeves UK with Newton PrintThe plant-based ice cream brand Fravocado has created a wonderful product that not only tastes good but offers a viable allergen free alternative to dairy.

It’s 100% plant-based and gluten, nut and soya free. But until now its packaging wasn’t recyclable.

Founder & CEO Becky Osborne says: “I started to create Fravocado ice cream at home when I gave up dairy after the birth of my son.

Planet positive

“I then launched the brand with my husband, and family support, as a healthy alternative to what was out there already. Our ethos is to be planet positive too.

“We’ve been working hard to move away from non-recyclable packaging, as we wish to be as eco-friendly and sustainable as possible.

“We approached Newton Print to help us develop a sleeve to replace our expensive printed tubs with something that was recyclable but still ticked all the compliance boxes.”

Reduce wastage & plastics

Our team here were delighted when Becky got in touch.

Together, we’ve created a completely customisable sleeve from freezer-safe box board to reduce wastage and plastics in their packaging.

The aim was for a more flexible packaging option that didn’t involve printing thousands of printed tubs but that also replaced the plastic adhesive tamper-proof seal that wasn’t recyclable.

We developed a design for their new range of sleeves that formed a printed wrap around the tub, but also doubled-up as a tamper-evident seal.

On-shelf presence

Becky adds: “We’re very pleased with the results. We now have lovely, printed packaging that has an impactful on-shelf presence. This is vital as we supply independent stores nationwide, as well as leading supermarkets.

“Standing out in the crowd is important. The way your product looks is the first thing people take in before they read all the good stuff about it.

“Now we have great on-shelf presence and have succeeded in reducing our non-recyclable packaging. It’s a win-win.”

Get in touch

If you’re an artisan start-up or SME food or drink producer and you’re looking for eco-friendly and sustainable printed packaging that has impactful on-shelf presence, get in touch with us today to find out how we can help.

Ellie Ley-Morgan

Author Ellie Ley-Morgan

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