Embossed printing
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Embossing and Debossing: Tactile, luxurious eye candy
There’s a lot to be said for that ‘second touch’; the little stand-out details that have your customers pausing and reaching out to handle your literature again. Embossing is unquestionably the most suave way to achieve this.
What is embossing?
Embossing works in a similar way to foil blocking, except that the die is stamped a bit harder and there is no foil involved. The die is stamped onto the sheet from either behind to create the impression for embossing or from the front if debossing.
How can I use emboss printing in my marketing?
The obvious application of embossing is, of course, to emboss your logo and this works really well. But if you want to make a real impact, read on…
Your literature can become a work of art when you emboss an area that doesn’t follow the lines of the print, so you could emboss the shape of your logo down in the bottom corner of an image, for example. This is known as ‘blind embossing’.
Then there’s debossing printing. Whereas an emboss is raised up from the surface, a deboss is pressed in to sink slightly lower.
It’s all a bit difficult to explain in words though, so if you’re confused, intrigued or just want to know more about embossing printing and debossing printing, ask for a sample or call us for more information. We’re always on hand to help.
Embossing (or debossing) can be combined with other effects for even greater impact, such as:
- Foil Block
- Spot UV
- Die Cutting
- Special Laminates
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What is debossing and embossing printing useful for?
- Brochure covers
- Hardback books
- Direct Mail
FREQUENTLY ASKED QUESTIONS
What’s the difference between embossing and debossing?
Whereas an emboss is raised up from the surface (like braille), a deboss is pressed in to sink slightly lower. If you would like to know more about our debossing and embossed printing services then please do get in touch.
See this in action
YORTON BROCHURE
A beautiful work of art, this perfect-bound brochure includes a Gmund Rhinoceros embossed cover from GF Smith with bronze foil blocking to create a luxuriant, tactile finish.
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DUESDAY WALLET
A truly classy ‘welcome pack’ for CFT Group’s payment app, Duesday. A combination of embossing, spot Pantone colours and die cutting gives this pack a wonderful finesse.
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CAVANNA BROCHURE
This masterpiece of creativity and print craftsmanship combines too many techniques to mention, including foil blocking, embossing, matt and gloss UV varnish.
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