Scratch and Sniff
FAST
CUSTOMER
LOVE
IN-HOUSE
EXPERTS
MARKETING
AWARDS
MORE THAN A
PRINTER
CARBON
BALANCED
FAST
TURNAROUND
CUSTOMER
LOVE
IN-HOUSE
EXPERTS
MARKETING
AWARDS
MORE THAN A
PRINTER
CARBON
BALANCED
SCENT MARKETING: THE SWEET SMELL OF SUCCESS
What really makes print stand out on its own is its multi-sensual effect. What we mean is: pixels are great but you can’t touch, feel or smell them.
If there’s one thing that really will give the office a buzz, a leaflet or brochure that actually smells gorgeous is a true winner every time. You will have come across scratch and sniff printing at some point in your life, even if you only subconsciously recognised it.
What is scratch and sniff printing?
Scratch and sniff printing is created by microscopic capsules of scent which are specially developed into a solution that is applied to print. When these capsules are rubbed they break and release the chosen scent. Generally, the fragrance is applied to a specific area on the printed sheet.
This process gives a long-lasting, powerful scent for an interactive print experience, ideal for scent marketing.
How can I use scratch and sniff in my marketing plans?
It’s not only the obvious things that can be sniffable; you should also bear in mind the subconscious element of your customer’s minds, because certain smells can evoke blissful memories and positive emotions.
Scents such as the smell of cut grass, lavender, spring flowers, sweet shops… all of these and plenty more can be used to engage your customers’ minds in a positive connection with your brand.
You can also use scented magazine inserts to promote a fragrance, product or event, either printed directly onto the magazine or as a tip-on insert.
Get in touch to find out more
Scent marketing is actually pretty interesting but easier to explain in print form; to find out more of how scratch and sniff printing can enhance the build-up to a sale by using it in your marketing, get in touch and ask us for a sample pack. You can also check out our FAQ section below.
What is scratch and sniff printing useful for?
- Brand Launch
- Product Launch
- Perfume Promo
- Direct Mail
- Magazine Inserts
FREQUENTLY ASKED QUESTIONS
Can you create a customised scent?
We have a huge range of off-the-shelf scents available for scratch and sniff printing. However, if you need a fragrance that isn’t immediately available or a scent that matches your product then it is possible that our development lab can create it. If you’re curious, have a chat with our team to see if your choice of scent is available from our library.
Can you develop a scent from my own essential oils or perfume?
As above, our lab may well be able to develop this. It’s been done many times before but it will depend on the exact scent. Some scents are just not possible to recreate realistically however hard we try! We’ll be able to advise you though, so have a chat with our experts first.
Is scratch and sniff printing available for business cards?
Yes, it is perfectly possible. However, it isn’t always economically viable to use fragrance printing because business cards are usually printed in small quantities. We have a minimum charge for scratch and sniff printing so please have a chat with our advisers.
What scents work best for scratch and sniff printing?
Sweet, spicy, floral and herbal smells are the best option for realistic representation when printing. Things like sweet food, fruit, flowers, perfume, cut grass, spices, herbs, coffee, cocktails and soft drinks are some great examples that work really well. The trouble with savoury and cooked food smells is that it’s so tricky to replicate the scent because there’s no essential oils that can be used to create it. So our advice is to stick to sweet, natural, herbal or floral smells for your scent marketing.
See this in action
SELECTIVE ASIA SCENTED MAILER
We produced this clever direct mail fragrance printing campaign for our client Selective Asia, incorporating a scratch and sniff panel to aid lapsed customer’s recall to past holidays.
STRANGER THINGS CARDS
We produced these scratch and sniff cards for the film Stranger Things with 6 different fragrances, from popcorn to chlorine to smoke! Have a read to find out more.
MOONPIG KFC CARDS
These KFC-branded Moonpig Valentines greetings cards used a specially-created scent to replicate the fragrance of KFC fried chicken, which we produced in record time.
ADIDAS SCENTED ZINES
These little zines we produced for our client TCO London each contain three scratch and sniff printed panels to highlight the variety of retro shoe styles and colours.
BRANDS WE'VE WORKED WITH
