DUESDAY DIE-CUT WALLET
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DUESDAY DIE-CUT WALLET
Project of the Month Winner
APRIL 2018
Our pick for this month’s award-winning project is an exquisite welcome pack for Duesday, a payment app developed by CFT Group in Cornwall.
Brief
Our client wanted to create a welcome pack to boost their brand image during the sign-up process.
Action
We worked with the CFT marketing team to help them explore the options for luxury direct-mail wallets. Firstly, we whittled down the options for the material from the exquisite GF Smith Embossed range. Then we created the die-cutting layout and mechanism for the wallet, helped our client choose the perfect Pantone colour and created a pre-production dummy before going to print alongside a letter and die-cut ‘smartphone’ shaped insert. We printed a double-hit Pantone 7408 to achieve a nice strong, vibrant colour that was smooth despite the texture of the material.
Specification
Title:
Duesday Welcome Pack
Size:
DL
Printing:
Pantone 7408
Materials:
350gsm Colorplan Matrix Embossed
Finishing:
Embossed logo, die-cut and assembled with window
Result
Josh and his team showed a real taste for bold, brilliant creativity and gave us an easy task to choose this month’s Project of the Month Award Winner! The finish is an intriguing blend of vibrant colour and irresistible texture and we just love it.
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”Thanks to Luke, Simon and the whole team at Newton Print for their dedication and professionalism with this project. We wanted to produce a very unique and specific product to wow our users. It’s safe to say Newton Print stepped up to the challenge. Their determination to produce exactly what we wanted has created an amazing outcome. Thank you!
JoshCFT Group
What is the Project of the Month Award?
It is our very own awards programme launched in January 2018. We get to see hundreds of examples of creative, beautiful marketing every month and we wanted to recognise and reward those marketers who are bold enough to push the boat out. Each month, we shortlist the most innovative, daring and creative marketing projects that we print and choose one overall winner. It’s all part of our drive to make marketers’ lives easier and more rewarding.
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Printing with spot Pantone colours is the best way to accurately reproduce your vibrant brand colours.
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