A few months back we were approached by Michelle and James Laithwaite, Co-Founders of Fuel Hub, the ‘go-to nutrition partner’ for sports teams and athletes across the UK, alongside their thriving direct to consumer model delivering to homes nationwide. Fuel Hub was into its third trading year and about to take on a rebrand, a whole new identity, which included new meal delivery packaging and a new website.
Before working with us on the sleeves for tubs, Fuel Hub used bagasse tubs with lids and branded stickers. To elevate the brand to the next level they wanted to create bespoke, premium packaging that spoke ‘Athlete Approved Nutrition’ to their consumers.
Meal prep, approved by athletes, designed by nutritionists
Fuel Hub provides 40 high protein, calorie counted and macro balanced meal options over five delivery days a week to sports teams, athletes, businesses and direct to consumers nationwide. All the meals are designed to help customers take control of their lifestyle through a healthy, balanced nutritional input.
The sleeve process
Working together with the team at Fuel Hub, we helped develop and manufacture a new branded sleeve. Presenting the team with a number of different finishes including foiling, embossing and spot UV varnish, as well as different materials to ensure the highest creative output was achieved.
To fit the brief, the sleeves needed to be efficient for a fast-moving production line and sustainable.
Importance of being eco-friendly
Fuel Hub is working hard to do its bit for the planet and reduce its carbon footprint.
All of their Fuel Boxes are delivered in fully sustainable boxes with temperature-controlled wool liners and reusable ice packs.
The sleeves are 100% kerbside recyclable and are produced in our Carbon Balanced production facility.
Fuel Hub brand identity
Fuel Hub’s brand identity is solidified by its neon green and black colour palette. Neon colours are trickier to print, however, we suggested the pantone 375u to create the most vibrant green that the brand envisaged. This was to be printed on the uncoated board to give a matte effect, without reducing the vibrancy of the colours.
Michelle Laithwaite, is Co-Founder and CEO at Fuel Hub, said: “Newton Print’s service has been exceptional since day one. Their efficiency is very impressive and the execution of work first class. I highly recommend Simon and the whole team at Newton Print.”
Our help didn’t stop there
We also helped Fuel Hub find partners in label applicator industry, which goes to show the value of an extensive network.
How we can help you
If you’re a challenger brand, like Fuel Hub, looking to create high impact but sustainable printed sleeves and retail packaging, please get in touch with us to find out how we can help.