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TRINITY LEEDS WIRE BOUND BROCHURE

Fast creative packaging printing turnaround - Newton Print
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Carbon Balanced Creative packaging and printing company, Newton Print
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TRINITY LEEDS WIRE BROCHURE

PROJECT OF THE MONTH WINNER

NOVEMBER 2018

Newcastle-based agency Different needed a luxury, hardback brochure to fulfil their vision of a unique marketing handbook for their client, the Trinity Leeds shopping and entertainment complex.

Action

The client’s creative team worked with us to build an intriguing blend of soft-touch surfaces, solid hardback covers and an exquisite smooth uncoated finish.

We developed a specification for the brochure that would surpass the client’s expectations, oozing quality and luxury from every page. Take the covers for example – instead of the traditional paper-over-board hardback, we triplexed 3 sheets of 400gsm white board to create a sturdy cover that framed the design beautifully and, most importantly, on budget.

We then bound the entire brochure with a black wire at just the right size to ensure this book was not only functional but also very elegant as a piece of art.

Specification

Title:
Trinity Leeds Marketing Brochure
Size:
A5
Printing:
Full colour throughout
Materials:
1,200gsm silk cover (triplexed); 150gsm uncoated text
Finishing:
Cover soft-touch laminated, wire-bound with black wire

Result

A durable, tactile brochure that speaks volumes for the quality of the brand. We are so pleased with the final result and our client is too!

Lithographic printing - litho print with Newton Print

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What is the Project of the Month Award?

It is our very own awards programme launched in January 2018. We get to see hundreds of examples of creative, beautiful marketing every month and we wanted to recognise and reward those marketers who are bold enough to push the boat out. Each month, we shortlist the most innovative, daring and creative marketing projects that we print and choose one overall winner. It’s all part of our drive to make marketers’ lives easier and more rewarding.

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