Friday 20th March: a special day across the globe and not just because most of us will have a rare chance to experience an eclipse.
Because today is International Happiness Day – a day when you have every excuse under the sun (even if it is behind the moon) to be happy. 🙂
So I thought I’d have a look into the power of print and how it can affect happiness and positivity towards a brand as part of the marketing mix. I found some really interesting stuff (and some quite bizarre facts!) to share.
Print in the Heart
“People value something 24% more highly when they can see and physically touch it, compared to only seeing it.”
According to the brain scientists that is. But it’s true:
“57% of people say that they feel more valued when they receive a piece of direct mail.”
So if your aim is to help your target audience feel happier about your brand, print is a great place to start.
Print in the Home
If home is where the heart is, then a good place for your brand to be is on the doormat. People tend to keep hold of printed mail a lot more; many have a display area dedicated to pinning favourite pieces of mail. And on top of that, mail is shared around and discussed – your brand is entering the conversations in one of the happiest places of all: the home.
“People tend to be very happy to receive leaflets and very few (only 8%) say that they find printed mail to be irritating.”
Overall, a good piece of print as part of a multi-channel campaign is still one of the best ways to increase the happy emotions of your target audience.
And now for some happy facts to make you smile:
- People with a positive outlook are less likely to get flu.
- Our happiest days are in youth and old age. (To all the middle-aged folk out there, is it time to buck the trend?)
- Keeping a pet increases happiness.
- Happy people are likely to live longer.
- The happiest place in the UK is Harrogate.
- It takes three times more muscles to frown than it does to smile.
- Happiness is contagious.
- Smiling, even when you don’t feel like it, makes you feel happy.
- Otters hold hands when sleeping so that they don’t drift away from each other.
- The happiest country in the world is Panama
- There are some people, called ombrophiles, who passionately love rain (let me know if you are one of them!).
- A group of porcupines is called a prickle.
You’re reading an article from the Newton Print Marketer Pro Hub. We’re trying to do our bit to help marketers’ lives easier. It’s been confirmed that marketing and design departments are the most overworked of all so it’s time that was recognised. We use our experience to help you transform your marketing with an injection of creativity and 30 years of know-how.
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