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White’s Gourmet Chicken

By 24th January 2022January 31st, 2022No Comments

Delivering signature seasoning in signature packaging

Award-winning fried chicken kit producer, White’s Gourmet Chicken, based in Nottingham has been transforming the taste and quality of fried chicken since 2017.

It previously delivered its seasoning in pouches but has since switched to a sustainable alternative to help customers recreate a restaurant experience at home.

White's Gourmet Chicken


Hamza Qureshi, Founder of White’s Gourmet Chicken, developed the new range of signature seasonings during the pandemic in 2020.

He says: “Pre-pandemic, we ran a ‘dark kitchen’, which is essentially a kitchen preparing and selling food exclusively for delivery from a professional kitchen. However, like many food-based businesses we’ve evolved and adapted to the ongoing changes in our industry.

“Fortunately, I already had a core offering and with help from the Food Innovation Centre at the University of Nottingham, we developed the Bird Dust range of chicken coatings.

“Three different flavours were developed, Crunchy Fried Chicken Coating, Panko Fried Chicken Coating and Reaper Fried Chicken Coating, in 250g packs for retail and for direct sale to consumers, which resulted in a need to improve our packaging to make it more visually appealing to our customers, while being sustainable.”

Sampling Service

Here at Newton Print, we work closely with many SMEs on their printed packaging.

Hamza adds: “Newton Print offered a sampling service to help me narrow down the best packaging to reflect my brand and new products. Not only was it helpful to see alternative solutions, but it meant we could see the samples in person, and not be wasteful.”

Our gable box style worked well with the shape of the pouch that Hamza used for his fried chicken coating mixes, and a crash-lock base meant that assembly time was kept to a minimum.

Produced on a sturdy 490 micron carton board and with a tuck-flap closure, this food kit packaging was perfect for our client’s retail and D2C environments.

Carbon Balanced 

“Newton Print’s Carbon Balanced certification means that the box print and production is 100% Carbon Balanced, in addition to the FSC-certified carton board used. Sustainability is just as important these days as having an easy-on-the-eye and user-friendly box design.”

Get in touch

If you’re an artisan start-up or SME food or drink producer and you’re looking for eco-friendly and sustainable printed packaging that has impactful on-shelf presence, get in touch with us today to find out how we can help.

Cherry Pullinger

Author Cherry Pullinger

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