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UHS LOOK BOOK

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UHS LOOK BOOK

PROJECT OF THE MONTH WINNER

MARCH 2020

Commercial designer furniture makers UHS Group asked us to help them produce a luxury look book to promote their range whilst providing a fascinating piece of content marketing.

Action

At a size of 297 x 297mm, this was no ordinary publication and required extraordinary printing to bring it to life.

Using a matt coating to give the uncoated cover an extra layer of protection, we then used a laser-cutting process to form an intricate cut to the letting on the front, creating a remarkable level of intrigue to entice the viewer into the look book.

We used two spot colours on the cover for an intense, vibrant palette. The inner pages were printed on a high-grade silk for supreme image clarity and colour representation.

Specification

Title:
UHS Group Look Book
Size:
297 x 297mm square
Printing:
2 Pantone spot colours with coating to cover, full colour throughout
Materials:
Cover: 400gsm uncoated; Text: 150gsm silk
Finishing:
Covers laser cut, perfect bound

Result

Coupled with the beautiful design work by Hive Agency, this look book is a real head-turner and definitely worthy of a place in our Project of the Month winners’ line-up.

Lithographic printing - litho print with Newton Print

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What is the Project of the Month Award?

It is our very own awards programme launched in January 2018. We get to see hundreds of examples of creative, beautiful marketing every month and we wanted to recognise and reward those marketers who are bold enough to push the boat out. Each month, we shortlist the most innovative, daring and creative marketing projects that we print and choose one overall winner. It’s all part of our drive to make marketers’ lives easier and more rewarding.

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